Sep 9, 2020 / by Admin / In Social Media / Tags: campaign, clients, events, marketing, social media / Leave a comment
We’ve worked on some wonderful campaigns, events and projects over the years with lots of beautiful people! We’re so lucky that each project is so different. We love being able to develop, create and implement campaigns, not only to check off a ‘goal’, but also to create something memorable with real impact. Some of our favourite campaigns are set out to increase brand awareness, some are there to raise money for charity or increase footfall in the local area, but each and every one is exciting and we LOVE working on them! Here are a few of our recent favourite campaigns…
This campaign saw lots of amazing local Digbeth businesses join forces to help raise money for Digbeth based charity @stbasils.charity over Valentine’s Weekend 2020. We worked with Ghetto Golf, Kanteen, Digbeth Dining Club, The Night Owl, Fazeley Social, Custard Factory, Big Bakes, The Ruin, and Dig Brew to create special Valentine’s offerings with 100% of the profits going to St Basil’s. We implemented a social media campaign, bolstered with some print assets such as postcards and posters. Not only did it help to raise money for St Basils Charity, it also helped it to gain lots of exposure and awareness for the charity and businesses involved! Many of the businesses have continued to support the local charity and we can’t wait to see how much we can raise next year.
We launched this competition with the Kings Heath BID back in 2016 and have received almost 2000 entries! The aim of the photography competition is to get people out and about exploring Kings Heath, with their cameras in hand of course! Over the years we’ve joined forces with many Kings Heath businesses to ‘theme’ the competition, and some of the photography entered has gone on to be published in print. We promoted via social media, email marketing and printed advertisements, all of which are run and designed by us. It has encouraged people to explore Kings Heath, helping to increase footfall in the local area and increase awareness of local shops and activities. Through this campaign, we have created an assets bank of nearly 2000 images of Kings Heath and regularly share and credit these images to help with promotion.
“Halloween in Harborne” was a marketing activity we organised and ran on behalf of the Harborne Village BID. The aim was to increase footfall to local businesses, get families moving around the High Street, and to increase awareness and interaction by creating a High Street wide Trick or Treat Trail! We designed and created all assets, flyers, posters, emails and blogs, as well as promoted the campaign heavily via Social Media, the Harborne Village website, blog posts, newsletter mailers and cross-promotion via all businesses involved. The campaign was a huge success! Hundreds of families put on their scary costumes and visited the High Street, so many so that many of the businesses ran out of sweets and had to go and restock! We can’t wait for next year!
Working with the Digbeth Estate, we designed and launched the Digbeth Gin campaign to promote a new Digbeth tipple! We designed the label branding along with interactive voting postcards and social promotion. Locals were encouraged to come along to one of the Digbeth venues and vote for their favourite gin flavour, using the QR code. The winner was then launched as Digbeth’s favourite gin! The gin will be launching in local Digbeth venues later this year – bottoms up!
We are currently working on a VERY exciting new campaign with our client, Osius Bone Broth! For this campaign, we are working with a number of influencers to create a plan that supports Osius’s customers to refresh and realign following lockdown and helps them achieve their health goals! Follow them on social media and sign up to their mailing list to be amongst the first to find out about this campaign!
If you have a goal in mind and would like to hear how we can help achieve that through a campaign, event or project, get in touch at hello@tigerbam.co.uk
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